Real Estate Scripts – Workout Wednesday
Real Estate Commercial Scripts
No, it isn’t the house-buying season, but it is always a food time to think about projects that we could be pursuing in the near future. Before we know it, winter will be a distant memory and many restless (and busy) people will be looking for their next home.
This week’s scripts taught us a couple things about how to approach a project as well.
Don't assume you know what the client wants to pitch
I will admit, I started this exercise thinking I would be giving people peace of mind about going into debt tens of thousands of dollars. I was very wrong.
The pitch was actually that people are busy and don’t have time to do much of the leg work involved in finding a house to rent or buy. Ultimately it may still be the peace of mind pitch the client is after, but for a totally different reason.
Never assume a premise based on your own idea or experience. We’re humans in modern society. Many of us jaded and skeptical of everything. That makes it hard to not have a preconceived notion about something like this.
Reading and understanding before you form an opinion about copy is the only way to avoid this. Well, at lease for this jaded and skeptical human.
Don't insult the client
This should go without saying, but do not insult your client. We ran into a situation in this exercise where the voice direction did not (in our opinion) match the script. Our definition and our opinion of the script did not match.
We want to make sure that if we are providing feedback to the client, it is to clarify or understand. It should not be to tell them they are wrong.
Our direction was “Articulate” but our definition of that did not match the word choice in the copy. If we go to the client and say “This is not articulate,” We may as well quit the project. Do this may very well insult your client.